At the core of the identity is a wordmark that balances elegance and strength. Its subtle curves nod to hand-crafted tradition, while the bold serif presence asserts modern confidence. A simple but enduring mark — as adaptable as the furniture itself.

The digital experience was built to reflect Fyne’s design ethos: clarity, refinement, and a touch of play. Browsing through products feels like walking through a curated gallery — every chair, table, and sofa framed with breathing space and care.

Fyne’s website became the stage for storytelling. Each piece is presented not only as furniture but as a crafted narrative — blending lifestyle imagery with detailed specs. The result is an online space that feels as elevated as the products themselves.

The brand extends beyond digital. Packaging was designed to be bold and unmistakable — carrying Fyne’s presence straight into homes. From tape to typography, every touchpoint reinforces the same message: refined by hand, defined by design.