Let's Scale
Ankhway profitably with creative angles built around real hormonal pain points.
Let's Scale
Ankhway profitably with creative angles built around real hormonal pain points.
For Ankhway, a wellness brand targeting women in peri/menopause, we tested a mix of:
Symptom-driven angles (bloating, brain fog, irritability)
Identity-driven angles (“I don’t feel like myself”)
Humor & relatability (mirror concepts, jeans not fitting)
Authority angles (science, ingredients, validation)
Narrative ads (short stories that increase dwell time)
The goal was to build a creative system the algorithm can cycle through without fatiguing in 48 hours.
Static ads perform exceptionally well in this niche because they load instantly, feel native, and speak directly to emotional pain points.
For Ankhway, a wellness brand targeting women in peri/menopause, we tested a mix of:
Symptom-driven angles (bloating, brain fog, irritability)
Identity-driven angles (“I don’t feel like myself”)
Humor & relatability (mirror concepts, jeans not fitting)
Authority angles (science, ingredients, validation)
Narrative ads (short stories that increase dwell time)
The goal was to build a creative system the algorithm can cycle through without fatiguing in 48 hours.
Static ads perform exceptionally well in this niche because they load instantly, feel native, and speak directly to emotional pain points.
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